Day one agenda: 6 sessions you won't want to miss

Tomorrow: MeasureSummit 2025 goes live

Tomorrow marks the start of MeasureSummit 2025, and honestly, we're having trouble containing our excitement.

After months of preparation, we're finally ready to share what we believe will be our strongest lineup yet. The kind of technical depth and practical insights that actually solve the problems keeping you up at night.

Here's what's happening tomorrow, October 8th:

We're starting earlier this year. The pre-show begins at 9:00 AM Eastern (3:00 PM Berlin time). The pre-show has evolved into something much more substantial than previous years. Think of it as the official kickoff rather than just a warm-up.

The opening keynote with Julius Fedorovicius launches at 10:00 AM Eastern, and we've packed the day with sessions designed around solving the challenges you're actually facing in your implementations.

Six presentations worth blocking your calendar for:

Jasmine Uitemark-Thaung (9:30 AM Eastern) opens with "Cooking Up Success: Tag Workarounds for Digital Marketers." If you've ever had to get creative with tracking limitations, this one's built for you.

Julius Fedorovicius (10:00 AM Eastern) follows with "Defending your GA4 Data Fortress." Critical timing, given how many teams are still struggling with data integrity issues post-Universal Analytics.

Eric Boissonneault (11:00 AM Eastern) tackles the question that haunts every attribution discussion: "Why most companies never reach $100M." The technical barriers aren't what you think they are.

Matteo Zambon (12:00 PM Eastern)  breaks down "The Google Analytics 4 Attributions Code." If you've been wrestling with GA4's attribution modeling, this session will save you hours of documentation diving.

Amy Hebdon (1:00 PM Eastern) presents "The Time Traveler's Guide to Actionable Reports." Finally, someone addressing the gap between data collection and actually useful reporting.

Shankar Vivek (2:00 PM Eastern) The measurement lead at Google closes the day with "Propensity Analysis with GA4 & Vertex AI." Advanced modeling techniques that most teams haven't explored yet.

You can review the complete agenda and timing at measuresummit.com - we've mapped everything out so you can plan your day around the sessions most relevant to your current projects.

A quick note about access:

Our All Access Pass is currently available at the pre-event rate (saving you $50). Once the livestream begins tomorrow, pricing returns to standard event rates.

The All Access Pass includes lifetime access to all 40+ presentations, platform access for ongoing discussions with speakers, and the ability to revisit technical details when you're actually implementing these strategies.

If you're planning to reference these sessions later - and given the technical depth, you probably will - the timing works in your favor to secure your all access pass today before the event pricing kicks in.

Getting connected:

We'll send livestream access details tomorrow morning to all registrants. If you haven't been able to access the community platform or have any technical questions, our support team is standing by. It’s much easier to sort out any access issues now rather than during the sessions.

We've built something special this year. The combination of speakers, technical depth, and practical application feels different. More focused on the real challenges you're solving rather than theoretical discussions.

See you tomorrow at 9:00 AM Eastern,
The MeasureSummit Team

P.S. We created a Google Calendar you can subscribe to so all sessions show up on your calendar. You can view the calendar here. If you're on Apple/Outlook, you can download the calendar here.