Final day + prize winners announced today

Day 3 livestream starts soon

The final day of MeasureSummit 2025 is here.

Your livestream access:

You can also access the stream directly through the community platform, where you'll find all on-demand presentations, chat features, and speaker interactions throughout the three-day event.

Access is also available directly through the community platform, where you'll find all on-demand presentations, chat features, and speaker interactions.

Today's complete schedule (October 10th):

• 9:00 AM Eastern - Pre-Show starts

• 9:20 AM Eastern - Berkay Demirbas

• 9:30 AM Eastern - Alina Popa: "Stop Wasting Ad Spend: Practical Google Ads Tracking in the Age of AI & Privacy"

• 10:00 AM Eastern - Juliana Jackson: "Insights, Intent & Impact: Rethinking Marketing Analytics"

• 10:50 AM Eastern - Music Video Finale

• 11:00 AM Eastern - Enrico Pavan: "Analytics & AI for CRO"

• 11:30 AM Eastern - Scavenger Hunt

• 11:50 AM Eastern - DeAnna Dailey

• 12:00 PM Eastern - Denis Golubovskyi: "Improve Data Quality & Conversion Attribution"

• 12:30 PM Eastern - Antoinette Scott: "How to Train Your AI: The Human Behind the Bot"

• 1:00 PM Eastern - Anni Salo: "Your Paid Ads Aren't Broken, It's Your Data"

• 1:20 PM Eastern - Michal Novacek

• 1:30 PM Eastern - Ricardo Cristofolini: "Turning Privacy Laws into Data Strategy"

• 2:00 PM Eastern - Fireside Chat with Simo Ahava and Jeff Sauer

• 2:55 PM Eastern - Closing & Prize Winner Announcements

IMPORTANT: Prize winners will be announced in the chat and on the community platform when today’s sessions close at 2:55 PM Eastern. Make sure to catch the livestream chat for the big reveals!

Final day focus:

Day 3 brings together the strategic and practical elements that define modern measurement. Alina Popa opens with Google Ads tracking optimization in our privacy-first world. Juliana Jackson reframes marketing analytics around insights, intent, and impact.

The AI thread runs strong today - Enrico Pavan explores analytics and AI for conversion optimization, while Antoinette Scott reveals the human strategies behind effective AI training.

Denis Golubovskyi tackles data quality and attribution challenges. Anni Salo addresses the critical disconnect between paid ads performance and data accuracy. Ricardo Cristofolini shows how to transform privacy compliance from constraint into competitive advantage.

The day culminates with the fireside chat between Simo Ahava and Jeff Sauer - two measurement legends discussing where our industry is headed.

Last chance to watch live:

After MeasureSummit 2025 ends today, all sessions will require an All Access Pass for viewing. This is your final opportunity to catch presentations live and participate in real-time chat discussions with speakers and the community.

Prize announcements today:

All prize winners from our three-day scavenger hunts and interactive features will be revealed during the closing ceremony. 

Platform reminders:

• Stream quality: Set to 1080p for technical demonstrations

• Chat engagement: Active speaker interaction continues through closing

• On-demand transition: All Access Pass required after 3:00 PM Eastern today

The measurement community we've built:

Three days of technical depth, practical frameworks, and genuine community engagement. From Julius's GA4 fortress strategies to Shankar's AI propensity modeling. From Eike's privacy-led infrastructure to today's AI optimization techniques.

This combination of cutting-edge strategy and implementable tactics represents what makes MeasureSummit different. Not just conference presentations, but a community pushing the boundaries of what's possible in measurement.

See you for the finale:

Pre-show starts at 9:00 AM Eastern. Alina kicks off our final day of presentations at 9:30 AM. Prize announcements and closing ceremony at 2:55 PM Eastern.

Three days of measurement mastery concludes today. Don't miss the finish.

Enjoy the show!
The MeasureSummit Team

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