From Google's AI copilots to systematic data frameworks - meet the practitioners solving complex measurement challenges

Monday Milestone: Five more measurement specialists confirmed

These next five speakers represent the deep analysis specialists - the ones solving complex measurement challenges that keep experienced practitioners up at night.

These aren't "quick tip" sessions. They're comprehensive frameworks from people who've spent years building systems that actually work at scale.

Meet your next five speakers:

Eric Boissonneault - Founder & CEO, Systematik

After leading countless data projects for ecommerce brands earning $10M-$100M annually, Eric identified why most companies struggle to get value from their data. His five-pillar framework helps brands like Good Ranchers and Axon turn data into measurable growth.

Enrico Pavan - President & Data Manager, Analytics Boosters

Specialist in combining GA4, Microsoft Clarity, and AI into agentic frameworks that save time while delivering actionable insights. His approach to using AI for CRO demonstrates how to improve business performance through systematic data analysis.

Taylor Cruz - Senior Consultant, BlastX Consulting

Ten years of analytics experience focused on putting the customer back into customer experience. Taylor's framework addresses why data-rich companies still struggle with CX execution - and provides four critical areas to create truly customer-centric strategies that drive measurable results.

Benoit Weber - Head of Analytics, In Marketing We Trust

Leading analytics specialist who's worked with brands like Expedia, Salesforce, and Coca-Cola. Benoit's session on building marketing data warehouses for the privacy-first era covers the practical steps from discovery to MVP launch, including first-party data integration and cookie-less analytics solutions.

Shankar Vivek - Principal Measurement Lead, Google

The strategic measurement leader who guided Canada's multi-billion-dollar ad market through the GA4 transition. Shankar's session on building AI copilots for digital marketing analysis shows how to translate plain English questions into machine-readable queries that deliver strategic action plans.

Each brings the kind of depth that makes complex challenges manageable.

What's coming:

Final speaker announcements weekly through September. Then the October conference with sessions that you'll reference for months after the event. Real frameworks you can adapt to your specific challenges.

The measurement strategies that separate experienced practitioners from everyone else.

More updates next Monday.

Until then,

The MeasureSummit Team

P.S. Super early bird All Access Pass pricing ends September 16th (one week left). After that, prices increase by $20. Plus, All Access Pass holders receive information about our referral program - many participants cover their ticket cost (or bring a friend) simply by referring two people to their network. Details are provided immediately after signing up for the All Access Pass.