MeasureSummit Is Complete: Encore Weekend Starts Now

The MeasureSummit livestream is complete. Here are 21 of Thursday's sessions, one line each.

Stefanie Janssen: Paid media is now an output of your data system; audit the business before the ad account.

Benoit Olivier Weber: Write the spec first, then have AI hunt for what's missing before you build.

Michael Patten: Turn consent-mode status into your ad tag's true/false switch.

Raleb Kashlook: LLMs judge trust not based solely on keyword rank, but how broadly you're cited.

Trent True: A human reviewer is only real oversight if they can stop the recommendation.

Susan Neuhaus: Lead every report with the problem and the next step; that's the clarity stakeholders want.

Berkay Demirbas: Feed your AI agent a CLAUDE.md glossary before its first query.

Diego Usai: His client's channel mix was too thin for a trustworthy MMM, so he ran geo incrementality tests first.

Mitch Lee: Run 12-15 paid customer interviews; their own words become your ad copy.

Taylor Cruz: Pick a KPI close to the actual change or the result means nothing.

Skyler Ryan: Stop asking your average return; ask what your next dollar returns.

Mohamed Elenany: Define the KPI and the measurement method before you build anything.

Gabriel Ortiz: Turned Search Console into a BigQuery layer Claude can answer plain-language questions from.

Jason Packer: Stop filtering bots out; segment humans, agents, and bots instead.

Timo Dechau: Measure attribution per initiative instead of one universal model.

Jorge Cunha: Generic AI chat resets every conversation; build a persistent layer over your own data.

Kisholoy Mukherjee: Run a geo holdout experiment before you attempt a full MMM.

Ashley Clayton: Unowned AI content is free for competitors to take; block bots by name, not blanket.

Dana DiTomaso: Turned GTM into an SEO auditor that catches AI-invented 404s.

Eva González Vior: Before buying another tool, name the real blocker: data, people, process, or technology.

Damion Brown: Blunt verdict: analytics rates are too low industry-wide; raise yours now.

Also on Thursday: Rand Fishkin & Amanda Natividad, AJ Wilcox, Alex Ignatenko, Matthew Brandt, Philip Pegram, William Sbarzaglia, and the closing panel with Simo Ahava, Juliana Jackson, Charles Farina, and Talia Wolf.

Now that the event is officially over, it's time for Encore Weekend. From today through Sunday, October 11 at 3 PM ET, every presentation is free to watch in the MeasureSummit presentation space. After that, they're gone unless you have the All Access Pass, which gives you lifetime access.

Watch them all here

Thanks to Power My Analytics, Stape, and MeasureU for keeping MeasureSummit free, and to Fred Pike and Josh Silverbauer for hosting.

We announced the prize winners live at 2:50 PM ET. Head to the MeasureSummit community to see if you won. We're also notifying each winner individually on the platform.

Until Next Week,
The MeasureSummit Team