Day 2 Is Live

October 08, 2026

Day 2 of MeasureSummit is live today, Thursday October 8, running 9:00 AM to 3:00 PM ET. Josh Silverbauer is your host.

Day 2 starts today, 9 AM to 3 PM ET

Join the Day 2 Livestream

Here's the full Day 2 schedule:

  • 9:00 AM: Jeff Sauer and Josh Silverbauer open the show live
  • 9:43 AM: Timo Dechau (Propel Data): "All attribution models are wrong, so what can you do instead"
  • 10:00 AM: Rand Fishkin and Amanda Natividad (SparkToro), hosted by Jeff Sauer
  • 10:30 AM: Jorge Cunha (IT Tech BuZ): "Beyond the Prompt: Scaling Conversational AI from Generic LLMs to Enterprise Analytics"
  • 11:00 AM: Kisholoy Mukherjee: "Causal Inference for Marketing Measurement: What's New in the Age of AI"
  • 11:38 AM: Ashley Clayton (Iterateology): "Protecting Your IP in the Battle of the Bots"
  • 11:44 AM: Matthew Brandt (mattytwoshoes): "From Dashboards to Action: Your Stakeholders Deserve Better!"
  • 12:00 PM: Dana DiTomaso (Kick Point): "Turning Analytics Into Your Technical SEO Auditor"
  • 12:32 PM: Eva González Vior (nosDeu): "Don't Build the Roof First: A Practical Roadmap to Becoming Data-Driven"
  • 12:40 PM: Philip Pegram (TalkTalk): "Value Engineering Your KPI Tree: Military Mapping for Metric Architecture"
  • 1:00 PM: AJ Wilcox (B2Linked): "Advanced LinkedIn Ads: How to Measure Performance Like a Boss"
  • 1:35 PM: Damion Brown (Damion Brown Advisory): "The Broken Business of Analytics Consulting"
  • 1:41 PM: William Sbarzaglia: "Conversational Analytics: The New Paradigm of Data Analysis"
  • 2:00 PM: Closing panel, "Back to Foundations: What Actually Lasts in the Age of AI," with Simo Ahava, Juliana Jackson, Charles Farina, and Talia Wolf, moderated by Josh Silverbauer. It's the last session of the event
  • 2:50 PM: Jeff and Josh close out the day live, reading the prize, raffle, and book winners
  • 3:00 PM: Day 2 ends

Plus the Scavenger Hunt link in the morning, 60-second highlights from more than a dozen speakers throughout the day, sponsor showcases from Power My Analytics and MeasureU, and our live check-ins at :55 each hour.

We will be revealing prize winners live at 2:50 PM using our brand new “Prize Wheel.”

Join the Day 2 Livestream

Everything from Day 1 and Day 2 stays free to watch on demand through Sunday October 11 at 3:00 PM ET. After that, the All Access Pass gives you lifetime access to all 58 sessions.

See you at 9:00 AM Eastern,
The MeasureSummit Team