Monday Milestones

The 2026 Lineup Begins

It's happening.

The first five speakers are confirmed for MeasureSummit May 12-13, 2026.

This is the first reveal. More are coming in the weeks ahead. But these five are worth pausing on. Each is working on something you might be dealing with yourself.

Your first five confirmed speakers

Simo Ahava
CEO & Co-Founder, Simmer Oy

If you've implemented anything serious with Google Tag Manager in the past decade, you've almost certainly read something Simo wrote. He's one of the most recognized voices in analytics implementation globally, and earned it through work that holds up when you actually try it. His ongoing exploration of server-side tracking and what's technically achievable at the edges of tag management is where the industry is still catching up.

Dana DiTomaso
CEO & Partner, Kick Point

Analytics professionals often build the most rigorous measurement systems in their organizations and still watch leadership ignore the data. Dana specializes in exactly that gap: translating measurement work into language that creates executive buy-in, and making sure analytical effort actually shapes strategy. If you've ever produced a careful analysis that got filed and forgotten, her session is for you.

Charles Farina
Director of Analytics, Adswerve

As the analytics platform landscape fragments, deep Adobe Analytics expertise is becoming genuinely hard to find. Charles brings practitioner-level depth, the kind earned through real-world implementation complexity, not certification prep. If Adobe is part of your stack, this is a session worth having on your calendar.

Talia Wolf
Founder & Chief Optimizer, Getuplift

Most optimization work still treats the click as the finish line. Talia's focus is everything after: conversion behavior, retention, and customer experience as a measurable system. Her emotion-driven approach challenges some of the funnel-centric frameworks that still dominate CRO practice. Worth hearing if your measurement currently stops at acquisition.

Will Critchlow
CEO, SearchPilot

SEO decision-making has historically been driven by intuition dressed as expertise. Will's work applies genuine experimental rigor to search testing, controlled methodologies, measurable outcomes, repeatable results. If you've grown frustrated by SEO recommendations that can't be verified or reproduced, this is the analytical standard that's been missing from most search strategy conversations.

Specific session details will be finalized soon and added to the site. But each of these five brings the kind of depth that makes a talk worth returning to after the conference ends, not just during.

Get your free ticket to MeasureSummit to see them all in action.

What's next

More speakers will be announced in the coming weeks.

One logistical note: Super Early Bird pricing for the 2026 All Access Pass is available now through March 31. This is the promotional part of the email, and we know it.

But if MeasureSummit is somewhere in your Q2 planning, this is the lowest entry point for 2026.

More next Monday,
The MeasureSummit Team

P.S.Super Early Bird pricing runs through March 31. No codes required.