The technical skills gaining value right now

We haven't sent a proper newsletter in a while, and honestly, we've been heads-down on something we think you'll find interesting.

Like a lot of people in our field, we spent much of 2025 asking "what's next?"

Not in a panicked way. More in a genuinely curious way.

AI has already disrupted how we work. Privacy regulations keep evolving. The tools we relied on five years ago are being replaced by things that didn't exist two years ago.

It can feel paralyzing sometimes. But it's also... kind of fascinating to think through where the opportunity actually is.

So we put something together you might find interesting.

Jeff and the team at MeasureU (the folks who organize MeasureSummit) analyzed 99 emerging services and skills. We looked at market demand, growth potential, and industries needing these skills… and assigned confidence levels to each.

The goal was to identify what's genuinely shifting in our industry based on observable trends and technical capabilities that are maturing right now.

Here's what makes this relevant to you specifically:

About half of these predictions directly relate to measurement, data infrastructure, and analytics - the technical foundations MeasureSummit attendees work with every day.

The research also covers adjacent areas - AI governance, privacy compliance, search optimization for LLMs, and fractional technical roles. 

Things that intersect with measurement work, even if they're not purely analytics-focused.

We put all 99 predictions into a detailed breakdown with scores, growth projections, target markets, and confidence levels.

If you want to see where the technical skills you've built are heading, or what capabilities are gaining value in the market, it's worth a look.

Get the 99 Services Predictions Report

We're making this available because MeasureSummit has always been about creating space for the technical professionals who do the real work. The people who understand that measurement isn't simple, that data architecture matters, that you can't just "set and forget" tracking.

You're often the ones executives don't fully appreciate because they don't understand the complexity of what you're solving.

This research is our way of saying: we see what you do, we know it's valuable, and here's some data on how that value is evolving.

Take a look. Let us know what you think.

And yes, we'll have more MeasureSummit 2026 details coming soon.

We also have a new event in the works that we know you’ll enjoy (Mark your calendar for May 12 & 13, 2026). 

We're already lining up speakers who are doing genuinely interesting work in this space and will be putting out a public call for speakers before the end of January.

Until Next Week,
The MeasureSummit Team

P.S. Next week, we’re hosting a lunch-and-learn session you won’t want to miss. More details for this live training opportunity coming next Monday.