We're live! Your complete day 1 schedule

It's here. MeasureSummit 2025 officially begins in just a few hours.

Your livestream access:

You can also access the stream directly through the community platform, where you'll find all on-demand presentations, chat features, and speaker interactions throughout the three-day event.

Today's complete schedule (October 8th):

9:00 AM Eastern - Pre-Show (we have an extremely interesting announcement planned)
9:20 AM Eastern - John Paulino continues
9:30 AM Eastern - Jasmine Uitemark-Thaung: "Cooking Up Success: Tag Workarounds for Digital Marketers"
10:00 AM Eastern - Julius Fedorovicius: "Defending your GA4 Data Fortress"
10:40 AM Eastern - Leon Korteweg
10:45 AM Eastern - Josh’s Music Video
10:50 AM Eastern - Neil Barnes
11:00 AM Eastern - Eric Boissonneault: "Why most companies never reach $100M"
11:30 AM Eastern - Scavenger Hunt
11:50 AM Eastern - Laurent Werner
12:00 PM Eastern - Matteo Zambon: "The Google Analytics 4 Attributions Code"
12:35 PM Eastern - Eike Paulat
12:45 PM Eastern - Paul Hanak
12:50 PM Eastern - Ilya Chukhlyaev
1:00 PM Eastern - Amy Hebdon: "The Time Traveler's Guide to Actionable Reports"
1:35 PM Eastern - Lucas Long
1:45 PM Eastern - Adriano Renzi
1:50 PM Eastern - Scavenger Hunt
2:00 PM Eastern - Shankar Vivek: "Propensity Analysis with GA4 & Vertex AI"
3:00 PM Eastern - Show Ends

This year's event includes much more than just presentations - music videos, scavenger hunts, and interactive features woven throughout the day. We've built an experience around the technical content you're here for.

Quick reminder: Google Calendar subscribers already have these sessions in their calendars. If you haven't subscribed yet, you can still access it here. If you're on Apple/Outlook, you can download the calendar here.

Three pro tips for optimal viewing:

1. Stream Quality: Adjust your stream to 1080p for the highest quality presentations (especially important for screen-sharing sessions). The platform should auto-adjust, but manual selection ensures you catch every detail.

2. Chat Feature: Look for the chat panel on the right side of your screen. It's your direct line to other attendees and speakers throughout each session. Mobile users might need to tap to reveal it.

3. On-Demand Access: Every presentation becomes available on-demand immediately after it airs. You can rewatch technical segments, pause for implementation notes, or catch sessions you missed - available throughout the three-day conference and into Encore weekend.

Pricing note: All Access Pass pricing increases by $50 at 11:00 AM Eastern as we transition to event pricing. Current pre-event rates end when the main programming begins.

Platform access: Everything happens inside the community platform - presentations, discussions, speaker Q&A, and all the interactive elements we've built around this year's content. If you're having any technical issues accessing the platform, our support team is standing by.

The pre-show starts at 9:00 AM Eastern with some content we're genuinely excited to share. Then Jasmine kicks off the technical sessions at 9:30 AM.

We've spent months building something different this year. More interactive, more focused on implementation, more connected to the real challenges you're solving in your measurement strategies.

See you at 9:00 AM Eastern.
The MeasureSummit Team

MeasureSummit 2025 is Proudly Sponsored By: